Visa Signature Wine Tasting Benefits in Sonoma County and Beyond

By | Travel & Wine Writer, Co-Founder
Last Updated: October 23, 2023
Visa Signature & Infinite Credit Cardholders can save money and receive free wine tastings at over 100 wineries in Sonoma. Visa Signature Wine Tasting Benefits range from discounts on tasting room purchases, complimentary wine tastings, discounted reserve tastings and more.

Good news for Visa Signature & Visa Infinite cardholders. If you’re traveling to Sonoma California, over 50 wineries are offering unique savings and deals exclusively to Winetravelers.

Update: Note that Woodinville no longer offers Visa Signature wine tasting benefits.

Benefits range from discounts on tasting room purchases, complimentary wine tastings, discounted reserve tastings, and more. This is a big deal, considering that wine tasting and touring isn’t cheap. While Sonoma has yet to acquire the high price tags often associated with regions like Napa Valley, the Visa Signature benefits we discuss below are substantial regardless. We’ll discuss all of the Sonoma Wine Tasting Visa Signature Credit Card benefits below, including some of the fine print you need to know.

Purchase One Wine Tasting, Receive Another On-the-House in Sonoma with Visa Signature & Infinite Credit Cards

Depending on how serious of a wine traveler you are, we recommend not exceeding 4 winery visits in any given day (unless you’re an industry professional of course). Not only are you going to start catching a decent buzz, but your judgments when it comes to spending may also become a little off.

The good news is, if you plan to visit 4 wineries and purchase tastings on your Visa card, one-quarter of your tastings are covered, which I know always makes me feel a lot better.

As it relates to Sonoma County, if you purchase 1 regular or “standard” tasting with a Visa Signature credit card (or Visa Infinite card), you’ll automatically receive 1 complimentary tasting valued at the same cost of your initial purchase or less.

Note that reservations are required to receive this benefit. All you need to do is show your Visa Signature or Visa Infinite card to the winery to receive your benefit(s).

Also, note that you can only receive one complimentary tasting per winery per day. 

We list out all participating wineries further on in this article, but please note that this list could change so it’s worthwhile calling individual wineries to confirm they are participating before booking a tasting.

Savings and Complimentary Wine Tasting with the Chase Sapphire Reserve Credit Card | Winetraveler.com
Credit cards such as the Chase Sapphire Reserve (note the Visa Infinite designation) can save wine travelers a lot of money on tastings and wine in Sonoma.

What Credit Cards are Visa Signature and Visa Infinite?

Most credit cards under Visa’s payment network that require a Good –> Excellent credit profile are Visa Signature or Visa Infinite designated credit cards. As long as your credit is in decent standing, there’s a good chance you’ll be approved for one of these cards, but it does also depend on the issuing bank.

Some of our favorites include the Chase Sapphire Reserve (Visa Infinite), the Alaska Airlines Credit Card (Signature), and the Chase Sapphire Preferred (Signature).

Just ensure that the card you apply for says either Visa Signature or Visa Infinite on the bottom right, front-facing side of the card to be eligible for the benefits we discuss in this article.

Visa Signature Wine Tasting Discounts & Benefits | Winetraveler.com
Relaxing after a long day of wine tasting in Sonoma County.

Your Wine Flies Free with Alaska Airlines

If you fly frequently with Alaska Airlines, and you have a habit of bringing wine home on the plane from your favorite vineyards, you’re in luck. One under-the-radar but extremely valuable perk to flying with Alaska is that you are able to check a case of wine with no additional baggage fees. Note this benefit does NOT require you have an Alaska Airlines credit card. The requirements for accessing this program are:

Book a flight to one of the 30 West Coast cities participating in the Wine Flies Free offer (states include California, Oregon, Washington and Idaho)

Be sure that you add your Mileage Plan number to your flight reservation

Pack your wine properly with well-insulated materials and be sure to label it as “FRAGILE”

Check your wine with an Alaska Airlines customer service agent at the ticketing counter

Note that only customers departing from a participating Alaska Wine Flies Free destination are eligible for this offer


Hint From Alaska: “We consider one case of wine to be a single box or case containing up to 12 bottles and weighing 50 lbs or less.”


Save Money with Visa Credit Cards on Wine and Non-Wine Purchases at Wineries

In addition to free wine tastings, cardholders can save a substantial bit of money should they decide to purchase bottles of wine at participating wineries, reserve tastings as well as on non-wine-related items (such as food, and souvenirs, etc).

These discounts include, but are not necessarily limited to:

  • Special pricing on non-wine purchases that exceed $50 (call wineries ahead of time to confirm specifics if applicable)
  • Varied discounts on bottles of wine purchased during same-day visits to a tasting room (Discount amount varies by winery)
  • Discounts on special tastings, tours reserve tastings and/or reserve tastings

RELATED: Best Wine Credit Cards to Earn on Travel & Wine Purchases

Save at Over 60 Sonoma Wineries with a Visa Signature or Visa Infinite Credit Card

Visa Signature cardholders can more often than not save a lot at any of the below wineries. Note that benefits are left to the discretion of individual wineries, so before planning a wine vacation around any of these wineries, it’s worth calling ahead to confirm the benefits. Click on any of the lists below to enlarge. 

Best Sonoma Visa Signature Wineries | Free Wine Tasting with Visa Signature Credit Cards | Winetraveler.com
Visa Signature Sonoma Winery List | Winetraveler.com
Best Sonoma Visa Signature Credit Card Wineries | Winetraveler.com

Additional Visa Signature Credit Card Wine Tasting Terms & Conditions

It’s worth noting some of the important terms and conditions as it relates to wine tasting with Visa Signature and Visa Infinite credit cards. Obey the rules, and you’ll save a lot of money.

  • Cardholders must be at least 21 years old to be eligible for benefits
  • You may receive discounts on non-wine-related purchases (confirm with wineries individually)
  • Discounts are 100% at the discretion of individual wineries
  • Complimentary tastings apply to 1 winery per day
  • No-refunds
  • Taxes, if applicable, must be paid by the cardholder

Editorial Disclosure: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author’s alone, and have not been reviewed, approved or otherwise endorsed by any card issuer or bank.

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