Coly Den Haan, a third generation restauranteur, has the hospitality business in her blood. Raised in Santa Barbara, her first after-school job at the age of fourteen was as a busgirl. After moving to Los Angeles, she quickly accumulated experience in a myriad of capacities at Fred Segal's Mauro's Cafe, Farfalla on La Brea, and Barney Greengrass on the roof of Barney's New York in Beverly Hills. She became a certified sommelier with AIS & NASA specializing in Italian wines in 2008 and a certified beer specialist, in 2009. Den Haan opened The Must in DTLA in 2008 to rave reviews and an enthusiastic welcome from the neighborhood. Within a year of opening, The Must received numerous accolades in the press. Den Haan, along with her business partners, went on to open Perch, which also received glowing feedback and quickly became a downtown institution. Like The Must, Perch earned several write-ups and awards, and required no operating capital whatsoever from day one. Most recently, Den Haan opened Silver Lake's female-driven wine shop, Vinovore, which carries exclusively female winemakers across the globe.